INOVIS'  SOLUTIONS

Competitive Intelligence Services are a collection of legal and ethical business activities aimed at gathering information about and analyzing a company's competitive environment. The process is designed to help a company's executive team develop a robust, forward-driven competitive strategy.

What is Competitive Intelligence?

Let's start with what it is NOT . . .

It's NOT espionage — responsible CI adheres to strict ethical and legal guidelines

It's NOT pure data science — competitive intelligence is an art, applying science, reasoning and experience to develop long-term competitive strategies

It's NOT fortune-telling — hypotheses are founded on tangible insights and expertise

INFORMATION ≠ INTELLIGENCE

Info vs Intel : Marc provides his perspective over the past 30+ years of the INOVIS journey ...

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Competitive Intelligence IS

The process of gathering information (through both secondary and primary research), analyzing the results and developing strategies to enhance a company's competitive advantage

"… competitive intelligence is not just about getting more and more information, it’s about providing insight with the information available, filling in the gaps with more intelligence or assumptions, which in turn will provide further confidence in the decisions being made."

Harshal Kubavat, PhD (Head of Strategic Consulting, INOVIS’ Life Sciences Group)
from his book COMPETITIVE INTELLIGENCE: The Modern Practitioner’s Handbook

INOVIS specializes in both Primary and Strategic Competitive Intelligence

Primary competitive intelligence involves collecting information directly from people: within the company, competitors, customers, suppliers, and other industry stakeholders. Our industry expert chat with their industry experts!

Strategic competitive intelligence helps companies understand and act upon long-term challenges, such as legislation & regulations, technological changes, consumer behaviour, globalization, digitalization, etc.

Competitive Intelligence Services can include

Competitor investigations such as pre-sales account intelligence, market intelligence, due diligence investigations and new product concept development

Competitor tracking and analysis, which could include a competitor tracking service, tradeshow / conference intelligence, competitive benchmarking, and win/loss account analysis & tracking

Competitive strategies based on filing and launch assumptions in the Pharmaceutical industry

Salesforce training through competitor simulation workshops

Counter-intelligence assessments, identifying potential or existing sources of sensitive data leakage

Counter-intelligence training to protect a company from externally-driven intelligence activities

At INOVIS, we provide a wide range of custom and off-the shelf solutions, which can be tailored to your needs. Contact us to find out more!