It's NOT espionage — responsible CI adheres to strict ethical and legal guidelines
It's NOT pure data science — competitive intelligence is an art, applying science, reasoning and experience to develop long-term competitive strategies
It's NOT fortune-telling — hypotheses are founded on tangible insights and expertise
The process of gathering information (through both secondary and primary research), analyzing the results and developing strategies to enhance a company's competitive advantage
Info vs Intel : Marc provides his perspective over the past 30+ years of the INOVIS journey ...
Competitor investigations such as pre-sales account intelligence, market intelligence, due diligence investigations and new product concept development
Competitor tracking and analysis, which could include a competitor tracking service, tradeshow / conference intelligence, competitive benchmarking, and win/loss account analysis & tracking
Competitive strategies based on filing and launch assumptions in the Pharmaceutical industry
Salesforce training through competitor simulation workshops
Counter-intelligence assessments, identifying potential or existing sources of sensitive data leakage
Counter-intelligence training to protect a company from externally-driven intelligence activities