INOVIS Intelligent Competitor Strategies  CONTACT US

INOVIS'  SOLUTIONS

"Competitive Insight" is more than just filling in the blanks

Marc Limacher, Founder and CEO of INOVIS global competitive intelligence and strategic analysisINFORMATION ≠ INTELLIGENCE

Info vs Intel :
Marc provides his perspective over the past 27+ years of the INOVIS journey ...

VIEW 3m VIDEOlearn more

WHAT IS COMPETITIVE INTELLIGENCE?

Key to INOVIS' success has been the ability to

  • Identify knowledge gaps, balancing reactive and proactive needs of our clients
  • Select and develop the right tools for addressing critical areas
  • Provide cross-functional stakeholders tangible and actionable insight that drives strategy forward

At INOVIS, we provide a wide range of custom and off-the shelf solutions, which can be tailored to your needs. Click below learn more to find out more

competitor investigations competitor investigations

Digging deep into your competitors' activities is our speciality. INOVIS' wide range of offerings includes

One-time or periodic baseline assessments - freestanding or to precede or complement our ongoing, systematic competitor tracking program

Example engagements would include assessment of your core and emerging competitors' current and planned activities, organizational structure, cost structure, financials, and business practices

Identify your target accounts' key decision makers and influencers, 'hot button' issues, purchasing decision processes and timelines, planned projects, products used and motivations to replace them, perceived strengths and weaknesses of current products vs. possible substitutes (including your company's offerings), etc.

Example engagements would include uncovering purchasing accelerators or obstacles that may impact near-term buying decisions, evaluate competitors' sales tactics (including vs. your company) and how you can more effectively sell against them.

Market opportunity assessments (market size & segmentation, competitor positions & activities, pricing & distribution, customer requirements, barriers to entry, growth projects, etc.)

Example engagements would include customer satisfaction & perceptions tracking, competitive messaging and branding

Investigate a target company's markets, growth prospects, patent positions, suppliers, customers, etc. to provide a solid 'second medical opinion' in support of your investment, M&A, partnering, joint venture, or credit decisions

Obtain assessments from competitors, customers, and other stakeholders of a proposed new product's or concept's features, functionalities, and user benefits.

Example engagements would include

  • Identify aided and unaided product trade-off decisions, preferences, and reasons for acceptance or rejection.
  • Investigate competitors' current and planned product development and go-to-market strategies, tactics, and time-lines to ensure your competitive advantage and optimal differentiation, while avoiding competitor blind spots.

tracking and analysis tracking & analysis

We keep a close eye on the competition over the long-term. Example services we provide include

Shift your competition mode from reactive to proactive and anticipatory with a sustained, ongoing program to track selected competitors and monitor changes in the competitive landscape, tailored to your specifications.

INOVIS's continuous, systematic tracking service helps you monitor and pull ahead of competitors

Conduct pre-conference interviews with target sources. We 'work the floor' at conferences, trade shows, and industry conventions by interviewing competitors' key stakeholders, capturing keynote highlights, etc.

Select companies in your industry and/ or other industries that are known to set the standard in an operational, marketing, customer satisfaction, and/or product quality area (e.g., Malcolm Baldridge Award-winning companies, etc.)

Gain insights into these companies' best practices and recommended steps for your organization to take as a result: Includes synthesizing intelligence insights and recommended actions for process improvement with specific benchmarks to be met at certain milestones/intervals.

Investigate select strategic accounts recently lost to the competition or lost by your competitor

Explore the reasons why lost accounts selected the competition's offerings

Understand how competitors win business from you and sell against you; how their customers view you; and how to most effectively modify your sales and positioning techniques

Receive recommendations on actionable steps to modify your customer value proposition and/or change your product/service mix

Uncover why and how you won vs. your competitors

competitor investigations consulting & facilitation

INOVIS facilitates a wide and diverse range of topics and areas for their clients, ensuring there is a good balance of critical appraisal, addressing areas of uncertainty and determining alignment at a cross-functional level. Some examples include

Map the messages, strategies and tactics your competitors are likely to put in place to support their products in the market and against your own brand

Develop focused and region-specific counter-messages and tactical responses to drive your business' brand success

Prioritize key local tactics for country-level brand teams to consider for implementation in their markets

Give local, in-country teams toolkits to conduct their own, local competitor workshops going forward

Facilitated cross-functional stakeholders discussions and scenario planning, leveraging existing/emerging assumptions to determine implications and next steps

INOVIS provides strategic frameworks, facilitated exercises and industry-leading experience to help refine, challenge and manage competitive assumptions around; In-class & Out-of-class competitors, direct substitutes, (Branded) 'Me-too's', Patent, IP & Regulatory issues

The output ensures consistent and unambiguous guidance is provided to cross-functional teams

Development and delivery of competitive scenarios that pressure-test, align and prepare teams to deal with objection-handling activities

Working within the competitive space, INOVIS provides a range of tailored solutions and activities to filed, head-office booth/conference staff that address, align and pressure-test objection handling, including the use of roleplaying, actors and simulations

see feedback example learn more

Harshal Kubavat PhD, INOVIS Head of Strategic Consulting, Global Pharmaceuticals and Life Sciences Group

WORKSHOPS & WARGAMES

Harshal shares three critical questions we ask when planning effective strategic competitive workshops.

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competitor investigations protect

INOVIS works with clients to deliver training programs and solutions that upskill employees in identifying & protecting their organizations from potential externally-driven intelligence activities. Additionally, INOVIS ensures staff are aware of the risks in indirectly disclosing proprietary information when engaging with the external environment, maintaining proprietary information within the organization.

Covert competitive intelligence investigations can lead employees to unwittingly expose proprietary information, generating significant costs to your business and eroding your competitive advantage.

Assess your organization's vulnerability and educate employees on how to protect your company's proprietary information.

INOVIS can help in

  • identifying potential or existing sources of sensitive data leakage with an initial simulation-driven Data Leakage assessment
  • defining and helping implement appropriate reactive countermeasures, pre-emptive strategies, and relevant employee behavioral conditioning techniques
  • designing and implementing an effective, consistent and pervasive corporate Counter-Intelligence Program

We work with our clients to deliver training programs that upskill employees in identifying and protecting their organizations from potential externally-driven intelligence activities or indirectly disclosing proprietary information when engaging with the external environment

Our materials and processes include TRAINING GUIDEs that provide concise and accessible practical theory & guidance, hypothetical vignettes providing illustrative examples relevant to common working activities and toolkit items that deliver practical 'how-to' and instructional guides aimed at implementing guidance

tracking and analysis INO-house tools©

Based on our significant experience within the Competitive Intelligence space, INOVIS has a number of proprietary, in-house tools that can be leveraged by organizations to further their competitive readiness and engagement.

INOVIS ProACT competitive strategy tools

INOVIS Pro-ACT© is a strategic tool that enables systematic and objective scenario development and action planning so you can mitigate risk, leverage opportunities, optimize strategy. learn more

INOVIS ProACT competitive strategy tools

The INOVIS Comp-ACT© process provides a robust framework for periodical (yearly, quarterly, etc.) evaluating the competitive threat of key competitors, based on the latest information and the internal core-team's assumptions. learn more

INOVIS ProACT competitive strategy toolsINOVIS CI School

Leveraging diverse expertise across the life sciences, INOVIS is uniquely positioned to provide standardised and customized solutions to equip stakeholders in the fundamental principles of CI and strategic agility. These are aimed at developing & growing internal capabilities to capture and derive impactful insight within the organisation.

Training modules (Interactive, Bespoke LMS, PDF/PPT) that deliver concepts, frameworks, case studies and implementation guidance, providing best-practice capabilities

Training programs that upskill employees in identifying & protecting their organizations from potential externally-driven intelligence activities or indirectly disclosing proprietary information when engaging with the external environment

1:1, group and event-specific support in developing and delivering stage presentations that showcase you and your team's competitive insight across the company

Tactical guidance on synthesis, delivery and adaptation of centrally executed CI activities, at group and individual-level


ProACT: A strategic tool that enables systematic and objective scenario development and action planning

Support for the complex challenges of strategic decision-making

Complex factors and functions inside and outside your organization impact the organization's performance. Dynamic environments, competition, and market pressures no longer have boundaries.

Multiple functions require tactical or strategic decisions across your product life cycle. Such decisions are often made in isolation, lacking alignment to the business' strategic goals and bigger picture.

Effective strategic decisions address all of these factors comprehensively, integrating different functional insights throughout the stages of the product lifecycle.

INOVIS ProACT©: A strategic tool that enables systematic and objective scenario development and action planning so you can

  • Mitigate risk, leverage opportunities, and optimize strategy
  • Optimize corporate, portfolio, and product life cycle tactics and strategies at global, regional, and country levels
  • Align base case assumptions and alternative scenarios across functional teams for integrated action plans Align different views of risk and its potential consequences
  • Intuitive, seat-based software application solution available as both hosted and on-premises installations Be ProACTive - Ensure that you help your organization plans not only for risk, but for opportunities

INOVIS CompACT: Periodical threat assessment and validation of competitive landscape that provides a robust set of working assumptions and competitive expectations

Periodical threat assessment and validation of competitive landscape that provides a robust set of working assumptions and competitive expectations

The competitive landscape is constantly evolving and as new insights and data emerge, pre-held assumptions and facts are routinely challenged.

The INOVIS Comp-ACT© process provides a robust framework for periodical (yearly, quarterly, etc.) evaluating the competitive threat of key competitors, based on the latest information and the internal core-team's assumptions

Ensuring fact and assumption are well documented throughout the process, the output of the Comp-ACT© provides a go-to competitive assessment for cross functional stakeholders that can be leveraged at key decision-making points, while providing follow-up actions to address emerging knowledge-gaps or high-impact uncertainties


EXAMPLE CLIENT FEEDBACK:
INOVIS Workshop Training in November 2018, USA

INOVIS provided a workshop supporting a MNC's Global CI Team to strengthen and nurture capabilities around 'Competitive Exercises'. Through a workshop format, the INOVIS team provided insights on Competition Tracking and Readiness Strategies, showcasing a number of INOVIS Strategic Consulting Solutions. The session finished with a competitive simulation, enabling participants to with a business-critical scenario to test creativity, adaptability and competitive thinking.

Objectives for the session

  • Showcase activities and ideas to gather additional insight on the competition proactively, in order to develop capabilities to anticipate and work-through competitive events & scenarios rather than respond to them
  • Highlight how competitive exercises can support brand objectives and reinforce the benefit of a workshop activity that can integrate into regular working practices, shaping and supporting strategic decision making
  • Provide a practical example workshop simulation so that participants can put theory to practice and provide a testing-ground to test creativity, adaptability and competitive thinking

CI Workshop Feedback

thank you for your interest in INOVIS Competitor Intelligence and Strategy