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with Steve Hernan, Senior Manager of Research & Market Intelligence, GE Healthcare
with Demian Straka, Director, Corporate Strategy Insights, Hewlett Packard Enterprise
with Steve Hernan, Senior Manager of Market & Competitive Intelligence, GE Healthcare
Thursday, 19 NOV
In leaner economic times, transforming your competitive intelligence (CI) team's value proposition into a high impact/high value organization does not only result in greater visibility in (and reliance by) the C-suite but is a tested and proven strategy to guarantee the CI function's longevity and increased funding. Beyond maximizing your team's CI analytics via a unique network of unique internal and external "informants", an effective "Early Warning" system can move your team's charter from "first to know" to an impactful "first to anticipate" role, where senior management listens and acts on your evidence-based CI insights. Based on several tested and proven approaches utilized by Fortune 100 firms, you will learn how to optimally, early and systematically detect competitors' behaviors, likely strategic growth initiatives, sales motions and customer pain points, and anticipate market opportunities and competitors' next moves as part of an Early Warning system.
Key Take-Aways:
Co-presented with a Director, Corporate Strategy Insights, from Hewlett Packard
FOR MORE INFO please contact Marc Limacher > marc@inovis.global
Wednesday, 18 NOV
BACKGROUND : Conferences, symposia, competitor-sponsored tradeshows and other events are the most fertile grounds for collecting targeted intelligence. Yet, many companies do not fully exploit or harvest the multitude of intelligence collection opportunities - including pre- and post-event activities. In addition, they frequently don't take full advantage of their CI partner's core competencies to optimally complement in-house activities with outsourced primary CI "specialist" investigations. This presentation will provide you with a best practices roadmap to get consistently high results from conference coverage.
CORE TOPICS
At the end of this presentation you should be able to:
Co-presented with a Senior Manager, Competitive Intelligence, from Rauland
FOR MORE INFO please contact Marc Limacher > marc@inovis.global