INOVIS  EVENTS

SCIP IntelliCon 2020

• VIRTUAL CONFERENCE
• 16-20 NOV 2020
• conference web site>
  

join INOVIS at more events +

INOVIS presents ...

Get the Most Mileage and ROI - Best Practices in Trade Show Coverage
Wednesday | 18 NOV +

with Steve Hernan, Senior Manager of Research & Market Intelligence, GE Healthcare

High Impact Strategic Foresight - Competitive Advantage via Competitor and Market Anticipation
Thursday, 19 NOV +

with Demian Straka, Director, Corporate Strategy Insights, Hewlett Packard Enterprise

 
WORKSHOP

Upskill Your Market & Competitive Intelligence Function and Do More With Less

with Steve Hernan, Senior Manager of Market & Competitive Intelligence, GE Healthcare

Marc Limacher
Founder & CEO, INOVIS
      

High Impact Strategic Foresight - Competitive Advantage via Competitor & Market Anticipation

Thursday, 19 NOV

In leaner economic times, transforming your competitive intelligence (CI) team's value proposition into a high impact/high value organization does not only result in greater visibility in (and reliance by) the C-suite but is a tested and proven strategy to guarantee the CI function's longevity and increased funding. Beyond maximizing your team's CI analytics via a unique network of unique internal and external "informants", an effective "Early Warning" system can move your team's charter from "first to know" to an impactful "first to anticipate" role, where senior management listens and acts on your evidence-based CI insights. Based on several tested and proven approaches utilized by Fortune 100 firms, you will learn how to optimally, early and systematically detect competitors' behaviors, likely strategic growth initiatives, sales motions and customer pain points, and anticipate market opportunities and competitors' next moves as part of an Early Warning system.

Key Take-Aways:

• Understand tools and success factors that help you anticipate (as opposed to react to) market opportunities and competitors' weaknesses, including indicators/signals for monitoring.
• Get a blueprint on how selected Primary Source CI approaches can be used to determine market attractiveness, optimize GTM strategies, and avoid disruptive threats.
• Review tested and proven ROI metrics used in practice to justify an anticipatory Early Warning CI program for impactful C-suite visibility.
• Learn how to transform your team's value proposition by developing a framework for preparing action plans for different types of risk.
• Identify proven ways to enhance the strategic impact of CI in your organization, illustrated by specific best practices examples that permanently elevate the CI function's - and your position's - stature in the organization.
• See samples of effective ways to communicate actionable, sticky "so what" and "now what" analysis insights that resonate with senior management.

Co-presented with a Director, Corporate Strategy Insights, from Hewlett Packard

FOR MORE INFO please contact Marc Limacher > marc@inovis.global

Get the Most Mileage & ROI - Best Practices in Event Coverage

Wednesday, 18 NOV

BACKGROUND : Conferences, symposia, competitor-sponsored tradeshows and other events are the most fertile grounds for collecting targeted intelligence. Yet, many companies do not fully exploit or harvest the multitude of intelligence collection opportunities - including pre- and post-event activities. In addition, they frequently don't take full advantage of their CI partner's core competencies to optimally complement in-house activities with outsourced primary CI "specialist" investigations. This presentation will provide you with a best practices roadmap to get consistently high results from conference coverage.

CORE TOPICS

• What are the unique success factors for optimally planning, executing and presenting high impact conference coverage projects?
• How to best use and deploy your CI partner before, during and after event coverage for achieving the highest possible ROI and synergies between in-house and outsourced coverage tasks.
• Concrete examples of how you benefit from proactive pre-conference intelligence activities.
• How to get the most out of your daily f2f conference debriefs, booth intelligence, opportunistic vs planned primary CI tactics, post-event CI, etc.
• Getting to the ROI: How to assemble a high-impact, digestible and actionable conference report that resonates with senior management and leads to actions.

What's in it for you?

At the end of this presentation you should be able to:

• understand how to optimally prepare your team and CI partner to get the most value out of covering conferences and other events
• leverage your CI partner's primary inroads to obtain pre-conference intelligence on your competitors to proactively anticipate and plan for competitors' event activities
• decide on the optimal division between your and your CI partner's activities at the conference to maximize the intelligence yield and ROI
• assess the value of conducting a targeted post-conference primary CI investigation to further validate and build upon the conference insights
• contribute significantly and tangibly to the future strategy of your company's products via impactful conference coverage and, consequently, raise the profile and impact of the CI function on senior executives

Co-presented with a Senior Manager, Competitive Intelligence, from Rauland

FOR MORE INFO please contact Marc Limacher > marc@inovis.global