INOVIS  EVENTS

COMPETITIVE MARKETING SUMMIT

• Unlock the Power of Intelligence: Elevate your Competitive Marketing Expertise
• Denver Marriott West
  Golden CO USA
• 13-15 NOV 2024
• conference web site>

Thursday 14 NOV 2024 at 10:15AM to 11:00AM

INOVIS' Cindy Gerber Tomlinson will join Red Hat's Ben Scheerer in presenting :

Session 3: Intelligence Amplified: Filling the Gaps for Go-to-Market Success, and WOWing Your Stakeholders

Launching a successful product or service demands a deep market understanding. However, even thorough competitive research can miss "obvious" gaps — those seemingly self-evident insights crucial for your go-to-market strategy. Effectively communicating these insights to Leadership is just as important as the findings and the subsequent actions needed. This session explores how to identify and address these hidden gaps, impressing your internal customers with them by understanding The Working Genius Model™, and integrating them into your plan for maximum impact.

We'll uncover these overlooked insights through:

• Reframing competitive analysis: Shifting beyond data to a holistic market view.
• Embracing the "voice of the customer": Utilizing feedback to uncover unmet needs.
• Challenging assumptions: Questioning beliefs about your industry and customers.
• Exciting Leadership with your findings, analysis and action steps for peak uptake and maximum competitive advantage