INOVIS  EVENTS

INOVIS PRESENTS

Get the Most Mileage & ROI - Best Practices in Event Coverage +

Marc Limacher
Founder & CEO, INOVIS
   

WITH
Yvette Lawal, Director, Competitive Intelligence, Abbvie

Best Practices for Leveraging CI Solution Providers

Wednesday 15 November, 11:00-12:15

Marc will be joined by
Yvette Lawal, Director, Competitive Intelligence, Abbvie

A critical element for any organization is maximizing its Competitive Intelligence (CI) analytics; in our era of perfectly efficient markets, an effective "Early Warning" system can only be achieved by including priConferences, symposia, competitor-sponsored tradeshows and other events — whether f2f, hybrid or virtual - are the most fertile grounds for collecting targeted intelligence. Yet, many companies do not fully exploit or harvest the multitude of intelligence collection opportunities — including pre- and post-event activities. In addition, they frequently don't take full advantage of their CI partner's core competencies to optimally complement in-house activities with outsourced primary CI "specialist" investigations. This presentation will provide you with a best practices roadmap and tools to get consistently high results from conference coverage.

Core Topics:

• What are the unique success factors for optimally planning, executing and presenting high impact conference coverage projects?
• How to best use and deploy your CI partner before, during and after event coverage for achieving the highest possible ROI and synergies between in-house and outsourced coverage tasks.
• Concrete examples of how you benefit from proactive pre-conference intelligence activities.
• How to get the most out of your daily conference debriefs, booth intelligence, opportunistic vs planned primary CI tactics, post-event CI, etc.
• Getting to the ROI: How to assemble a high-impact, digestible & actionable conference report that resonates with senior management and leads to actions.

FOR MORE INFO please contact Marc Limacher > marc@inovis.global