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How Competitive Intelligence Can Enable Sales & Marketing Success
Deliver MAXIMUM IMPACT Under Resource Constraints
Objective
This workshop will provide participants with a tested and proven toolbox of collection, analysis and presentation templates as well best practices for competitive intelligence to:
Increase sales, marketing and go-to-market effectiveness
Increase your ROI to the C-Suite
How it works
We virtually meet for three 3 hour sessions, all live and interactive
This is an interactive, engaging roll-up-your sleeves working session, not a long webinar
Each session features a blend of breakout exercises and roundtable Q&A
The workshop isn't sponsored, and you won't sit through a sales pitch
To create a safe space for interactive and open dialogue, sessions will not be recorded
No advanced preparation is required and there are no additional prerequisites. Participants who satisfactorily attend all sessions and score at least 80% on the knowledge exam receive their SCIP Competitive IQ Certification