INOVIS  EVENTS

CMS WEBINAR

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TRADE SHOW INTELLIGENCE
Maximize Your ROI
from Event Coverage
a Best Practices Guide

 
Mining trade shows and other industry events offer rich sources of insights to help hone your company's competitive edge - particularly if you synergize its benefits with those of pre-sales intelligence research, win-loss programs, and systematic competitor monitoring programs to optimize account wins & customer retention rates while shorten sales cycles).

Join Marc Limacher, CEO and founder of primary competitive intelligence and strategy firm, INOVIS Inc., to learn practical best practices to maximize the competitive insights available at these events - plus important counter-intelligence techniques to protect your own company's sensitive information in these very public forums.

 
In this webinar, you'll learn

• Tips for pre-event preparation, live coverage, and post-event communication to get the highest ROI from your event participation
• How to use insights from primary sources at these events to fuel an anticipatory "early warning" system
• Proven ROI metrics to justify event coverage for impactful C-suite visibility
• How to leverage event coverage programs to enhance the strategic impact of your team's work
• How to prepare your team to protect your own company's own sensitive information at these events

PRESENTED BY
Marc Limacher
Founder & CEO, INOVIS