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KEEPING YOUR SECRETS
Responsible Counterintelligence in Action

COMPLETE ARTICLE PUBLISHED AUGUST 2019 IN THE PRAGMATIC


Marc Limacher, INOVIS
Marc Limacher
Founder & CEO
INOVIS
email Marc Limacher of INOVIS   find Marc Limacher of INOVIS on LinkedIn
 


Kathleen Dean, INOVIS
Kathleen Dean
Senior Director
Strategic Client Services
email Kathleen Dean of INOVIS   find Kathleen Dean of INOVIS on LinkedIn

Engaging with individuals outside of your company is essential to product marketers and product managers. Representing your company at industry conferences, coordinating marketing webcasts, running customer or partner councils, engaging in professional networking events — the list of potential external-facing communications goes on.


Of course, not all your company knowledge is appropriate to make public. You're privy to proprietary information that you could unintentionally expose, compromising your company's work and eroding its competitive advantage. Are you mindful of the valuable information you give away?

Protecting your company's information — practicing counterintelligence — presents an increasing challenge. Despite the opportunity cost, counterintelligence and data-leakage assessments remain inadequately addressed at many corporations. Further, most attention focuses on cybersecurity/digital threats, but analog/human data leakage is more widespread and harder to prevent. Most U.S. C-suite leaders (84%) identified employee negligence as their biggest information security risk, according to Shred-It's 2018 State of the Industry: Information Security report.

Competitive-intelligence collection that targets your company can have real business consequences. To understand your role in protecting your company's information, consider the relationship among proprietary information, competitive intelligence and counterintelligence.

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