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SCIP International Conference & Exhibition

Orlando Florida USA, May 2016

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Session S1 – Abstract WED, 10:45 – 11:45am ET

The Ultimate ROI: Synergies of CI Software & Primary CI to Create High Impact Insights & Visuals to Drive Executive Decisions
| SOLD OUT! |

Presenter: Marc Limacher, Founder & CEO of INOVIS, Inc.

Leveraging the capabilities of a solid CI software solution to receive daily updates on competitors’ activities is a key foundation that is building on existing data. Leading organizations view these tools as the foundation upon which to build a forward-looking, anticipatory CI function with high-impact primary investigations – be it on an ad hoc basis or as a systematic tracking program.

As primary CI analysts are seasoned industry experts, they also interpret and analyze the existing secondary data from a CI software tool, enriched by primary insights to then fully leverage the tool’s intel visualization capabilities and create compelling, short and actionable executive-level presentations. Every deliverable should be visually attractive and offer a multidimensional analysis in brief. CI software tools even allow to provide interactive analyses and live dashboards, while the primary CI experts add the all-important SO WHAT and NOW WHAT components.

We will discuss the key elements and anatomy of an analysis and monitoring tool as well as benefits of adding the primary CI layer. Hence, there are multiple benefits you can instantly derive when leveraging the functionalities of a CI software tool and a seasoned primary CI agency’s insights, implications analysis & industry expertise. This session will illustrate via case studies the dynamic interplay and executive-level output resulting from a CI software tool’s presentation capabilities and a primary CI specialist’s industry expertise and forward looking primary insights.

KEY TAKE-AWAYS


 

Session S1 – Abstract WED, 10:45 – 11:45am ET

Product Development Pavilion: A Case Study on How CI Was Used to Determine Whether or Not to Introduce a New Medical Device to the U.S.
| SOLD OUT! |

Presenter: Larry Fauconnet, Senior Strategy Consultant, INOVIS, Inc.

A major medical device manufacturer was considering entering the U.S. market with a new, cutting edge product. They were uncertain about the competitive and market environment in the U.S. relative to this product so they engaged CI as a way to help them make a more informed decision.

This presentation walks participants through that process. This case study is a great example of a complex intelligence engagement that showcases primary and secondary intelligence collection, synthesis, and analysis; competitive landscape development; and client-vendor interaction.

KEY TAKE-AWAYS


 

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