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An Overview
of INOVIS

| AN OVERVIEW |
| OUR HISTORY |
| WHY INOVIS? |
| MEET OUR PRINCIPALS |
| THE INOVIS DIFFERENCE |
| OUR STEADFAST CLIENT BASE |
| CAREERS AT INOVIS |

To reduce the possibility of surprise from a wide spectrum of external influences, fast early detection and systematic warning systems of competitors' planned strategic and tactical activities as well as emerging competitive threats are more critical than ever in today's rapidly changing, globally interlinked environment.

Today's alliance partner can be tomorrow's chief rival. Identifying and fully understanding the implications of competitive threats are fundamental to maintaining and expanding a company's strategic competitive advantage.

Consequently, it is imperative for companies to effectively gather and analyze competitive intelligence (CI) on traditional and emerging competitors' activities, capabilities, tactics, and strategic intentions.

Primary intelligence from interviews with your competitors and their various stakeholders is genuine intelligence that gives you the competitive edge, while secondary data provides - at best - only a baseline of publicly available information that is equally accessible to your competitors.

Since 1992, large- to mid-sized companies (predominantly in the pharma/biotech and IT industries) have relied on The INOVIS Difference to assist them in developing and maintaining sustainable competitive advantages and formulating action plans to capitalize on business trends, emerging opportunities and rivals' weaknesses.

Specifically, your company can benefit greatly from the INOVIS team of seasoned professionals and sophisticated methodologies for gathering hard-to-get competitive insights in more than 50 countries in the following CI specialties  . . .

| VIEW OUR COVERAGE MAPS |

INOVIS is also one of the few CI consultancies that leverages and understands the complementary link between classic market research and CI disciplines in the following three areas:

While our market investigators employ innovative, highly effective approaches to obtain competitive insights, we do never resort to any unethical or illegal data solicitation techniques; instead, INOVIS adheres to a strict Code of Ethics.

Knowing early what lies ahead, how it will impact your business, and how to prepare for changes gives your company the foundation for a sustainable, competitive advantage. With INOVIS as your 'ears and eyes' in the marketplace, you have a reliable, efficient and cost-effective partner.

 

One of the ways we are able to continue to set the CI industry standard is through our collaboration with other Competitive Intelligence professionals, like members of SCIP, as well as attending and speaking at professional conferences such as the Pharma CI conferences and exhibitions held around the world

SCIP provides education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence (the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors).

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